ENTERPRISE • DATA CONNECTIONS

CRM Connector Center

Connect the company’s existing system of record without replacing it.

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Bring approved CRM data into the behavioral intelligence loop.

Closer Signal reads approved Salesforce, HubSpot or signed enterprise-system data, connects behavior to outcomes, recommends an intervention and measures whether performance improves.

Checking readiness…READ ONLY FIRST

CRM and sync scope

Start read-only. Two-way writes should be enabled only after field mapping and a sandbox validation pass.

Approved objects

Back to Enterprise

What is ready—and what is not

OAuth secrets remain encrypted and server-side. Closer Signal never asks a user to enter a CRM password.

Manage every approved source independently

Each connector keeps its own field mapping, authorization and schedule. Switching providers here no longer overwrites another system’s setup.

MULTI-SOURCE
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Connect the sale to the customer outcome

Join approved CRM opportunities with support tickets, escalations, resolution time and satisfaction using the same external account or opportunity ID. Payment credentials and private message text stay out by default.

SAFE JOIN
Approved join keys
External account ID, opportunity ID or approved customer reference.
Useful support outcomes
Ticket ID, queue, priority, status, escalation, resolution time, CSAT and retention outcome.
Excluded by default
Card/PAN/CVV data, bank details, SSNs, passwords, tokens, transcripts and full message bodies.

Safe Haven Payments demo files

Synthetic merchant and support records demonstrate the join without using real customer data.

Use Behavior events for the support export. Every row remains encrypted and review-gated before analysis.

Know what is demo-ready and what still blocks live sync

This check separates a safe synthetic demo from a production connection. It never treats saved settings as proof that Salesforce, HubSpot or another system is authorized.

CHECK
Run the check to see the next safest CRM step.

Test, discover and preview before importing

These controls never write to the source CRM. Previewed records remain in the browser response and are not added to Closer Signal deals.

CONNECTION REQUIRED

Hold CRM history outside live performance data

Staging stores an encrypted, company-scoped copy for review. It does not create Closer Signal deals, change scores, trigger coaching or write back to the source CRM.

REVIEW REQUIRED

Approve only the records that are ready

Check required fields, rep matching and cross-source ID conflicts before records enter behavioral analysis. This review never changes the source CRM, live deals or rep scores.

SELECTIVE APPROVAL
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SelectSourceTypeExternal IDReview result
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Keep the behavioral baseline current

Closer Signal reads only opportunities changed since the last successful checkpoint. Changed records return to encrypted review staging; nothing is written to Salesforce, HubSpot or live performance data automatically.

OFF
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Connect another CRM or approved business system

Use a company-specific signed API request from Microsoft Dynamics, Zoho, Pipedrive, a data warehouse or an approved middleware tool. Incoming records are normalized, encrypted and held for Enterprise review.

NOT CONFIGURED
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Signed request requirements
Opportunity endpoint
POST /api/v1/crm/intake/opportunities
Customer-service endpoint
POST /api/v1/crm/intake/behavior-events
Required headers
X-Closer-Signal-Key, X-Closer-Signal-Timestamp, X-Closer-Signal-Request-Id, and X-Closer-Signal-Signature.
The signature is HMAC-SHA256 over timestamp + "." + exact request body. Each request ID is processed once. Maximum 500 records per request.

Choose which operating signals can enter review

Approve metadata from calls, email activity, coaching, training, support, retention and handoffs. Every record stays encrypted and review-gated; the source CRM remains the system of record.

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Metadata only
Allowed records can include stable event, account, opportunity, customer and employee IDs plus dates, status, outcome, duration, queue, priority and satisfaction. Payment data, credentials, tokens, full message bodies, transcripts, recordings and raw audio are rejected.
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Know what needs attention before data falls behind

Closer Signal checks authorization, schedule timing, failed or stuck runs, incremental checkpoint freshness and the encrypted review backlog. It recommends the next operational step without changing the source CRM.

CHECK
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See every data intake run

Company-scoped run history shows what source was used, what was staged, when it finished and whether attention is required. Source systems and live Closer Signal records remain unchanged.

AUDITABLE
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Turn a behavioral signal into a measured intervention

Create a plan from any approved signal, capture the baseline and final result, and preserve evidence of whether the intervention improved the chosen metric.

PROOF LOOP
Build a behavioral baseline, then choose “Create measurement plan” on a signal.

Translate CRM fields into Closer Signal’s behavior model

Left: the stable Closer Signal field. Right: the CRM object and API field the company approves.

COMPANY-SCOPED

Stage a CRM export without waiting for OAuth

Upload opportunity outcomes or operating activity from Salesforce, HubSpot, call, email, coaching, learning, support or retention systems. Records are encrypted and held for review—they do not become live deals or change rep scores.

Maximum 2 MB and 5,000 records per pilot upload. Opportunity files should include an ID, account/customer or stage. Behavior files should include an activity type, employee email or opportunity ID.
Preview headers before uploading

What Closer Signal adds

Pattern
What performance difference is occurring across teams, regions or roles.
Behavioral signal
The observable actions associated with that difference.
Recommended intervention
What the rep, manager or executive should try next.
Measured result
Whether the intervention improved revenue, retention, conversion or execution.